Redmi India, a sub brand of Mi India, the country’s No.1 smartphone and No.1 Smart TV brand, today announced the brand’s foray into the Smart TV category with the launch of Redmi Smart TV X Series. Continuing its philosophy to bring alive the best specs with highest quality at honest pricing, with Redmi Smart TV X Series, the company aims to deliver more immersive and impactful experiences to consumers.
Commenting on the launch, Mr. Raghu Reddy, Chief Business Officer, Mi India said: “India today has 170 million households with a television but less than 20million homes own Smart TVs. We launched our range of Mi TVs over 3 years ago and have been leading the Smart TV market since the past 10 consecutive quarters. Enhancing the at-home viewing experience, Mi TVs have played an important role in ushering a new era of Smart TVs in India, by providing an unparalleled lineup of options that deliver on engineering, technological prowess, and a large pool of content across genres.”
Mr. Eshwar Nilakantan, Category Lead – TV, added: “When we looked closely we understood that there are still certain gaps and a huge market potential to be tapped into. With today’s launch, we are focused on moving closer to our dream of providing ‘Smart TV Innovation for every Indian Home’. We believe that our first Redmi TV line-up will be able to drive the next level of Smart TV penetration in the country, thereby making it more accessible to the end users. With Redmi Smart TV X Series, we are bringing larger than life visual experiences and immersive audio experience to the users, and transporting viewers beyond the surface of a display. We will also be manufacturing 100% of our Redmi TVs in India, staying true to our commitment of Make in India.”
Redmi Smart TV X Series opens up a whole new world of entertainment and will come in three different size variants 50’’, 55’’ and 65’’ inch. The new TVs come powered with Vivid Picture Engine, an in-house image processing algorithm that provides exceptional color accuracy, color vibrancy and contributes to the ultra-bright display, for stunning visuals in every condition.
The TVs feature a 4K panel with a resolution of 3840 x 2160, that provides a vibrant viewing experience. Setting a new standard of visual experience and image quality with true-to-life imaging, Redmi Smart TV X series also come with support for Dolby Vision and HDR 10+. To provide a smooth, blur-free viewing experience the new Redmi Smart TV X Series are equipped with Reality Flow display, that brings Motion Estimation, Motion Compensation to the segment.
Transforming any room into a luxurious home theater with its superior sound quality, Redmi TV X Series comes equipped with 30W stereo speakers with Dolby Audio and support for DTS Virtual:X, a technology that enhances and promises a full immersive surround sound experience. It breathes new life into content and offers features such as bass clarity, surround virtualizer and dialog clarity which can be toggled on and off across any content. It also supports Dolby Atmos via HDMI eARC passthrough to external Atmos soundbars/AV receivers.
The newly launched series features a 64-bit quad-core A55 processor coupled with Mali G52 graphics. The powerful setup, coupled with 2GB RAM and 16GB ROM, enables jitter free and seamless consumption of content. ALLM (Auto Low Latency Mode) ensures minimal lag, as low as 5ms at 4K 60fps during gameplay via consoles.
The new lineup will feature Android TV 10, which offers users easy access to content, services and devices via its extensive platform. Enhanced for better daily use, the line-up will feature the latest version of PatchWall, thereby providing access to over 25+ content partners across 16 diverse languages. It provides an exclusive and Intuitive content experience and comes with unique features such as Universal search, Kids Mode, Smart Recommendations, Live Sports, User Centre and much more. It offers support for Google Assistant and Chromecast built-in.
Making its debut on the Redmi Smart TV X series, Mi Home brings smart home controls to the TV. With the Mi Home app, users can control and monitor all their IoT products, and can enjoy a truly connected experience directly from their TV.
Enhancing the viewing experience on next-generation consoles and video devices, the new lineup comes with HDMI 2.1 compatible ports. To deliver higher quality audio, it comes with e-ARC support that acts as a great booster for bandwidth and audio speed. In addition, it sports two USB and one optical port and 3.5 mm jack, to cater to all needs without any compromises.
- Redmi Smart TV X65 will be available across Mi.com, Amazon.in, Mi Home and Mi Studio stores, starting 26th March, 12 noon
- Redmi Smart TV X55 will be available across Mi.com, Amazon.in, Mi Home and Mi Studio stores, starting 26th March, 12 noon
- Redmi Smart TV X50 will be available across Mi.com, Amazon.in, Mi Home and Mi Studio stores, starting 26th March, 12 noon
- All the devices will soon be available across all our retail partners
- Redmi Smart TV X65: INR 57,999
- Redmi Smart TV X55: INR 38,999
- Redmi Smart TV X50: INR 32,999
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