Building on the vision of being the enabler in the budget smartphone segment, itel, the leading Smartphone brand from TRANSSION India has launched a category disruptor – Vision 1, under its newly introduced Vision series in India.Designed with advanced functionalities, the game-changer, Vision1 is set to push the boundaries of a smartphone experience with India’s most affordable offering: HD+ IPS Waterdrop Display and Big Battery only at Rs 5499.

The Vision 1 comes packed with free itel Bluetooth wireless headset worth Rs 799, from its recently launched accessories portfolio and also an instant cashback offers of 2200 INR+25GB additional data from Reliance Jio, all together at an unbelievable price of INR 5,499.

Launch of itel Vision 1 reinstates itel’s 2020 vision to lead the change and power consumers’ ambitions. It comes loaded with superior features like 15.46cm (6.088”) HD+ IPS Waterdrop with incell technology and 2.5D curved fully laminated display, 4000mAh high capacity battery, enhanced AI dual camera, dual security features – multifunctional fingerprint sensor and face unlock, 1.6 GHz octa-core processor, Dual Active 4G VoLTE and VoWifi support, and 32GB ROM with a dedicated expandable memory slot of up to 128GB.

Specifications – itel Vision 1
Display Resolution15.46cm (6.088”) HD + IPS Waterdrop Display with 500 nits Brighter Screen (19:5:9 aspect ratio)
Screen to Body Ratio88%
Memory2GB RAM + 32GB ROM
Rear Camera8MP + 0.08MP with flash light
Front Camera5MP Big Pixel (1.4µm) with AI Beauty Mode
Resolution1560×720 pixels
Face UnlockYes (0.2sec fast face unlock)
Fingerprint sensorYes (0.2 sec)
Size and Thickness155.3*73.5* 8.5mm
Battery4000mAh(non-removable) High Capacity with AI Power Master
Charger5V 1A
Processor1.6 GHz Octa Core
OS VersionAndroid Pie 9.0
NetworkVoLTE/ViLTE /VoWiFi
4G BandsB1/3/5/8/40/41
Language SupportEnglish, Hindi, Marathi, Punjabi, Bengali, Tamil, Telugu, Kannada, Gujarati, Urdu, Malayalam, Nepali, Assamese, Oriya
Colors (Gradation Color)Gradation Blue, Gradation Purple
PriceINR 5499 (MOP)

Commenting on the launch of Vision Series Smartphone from itel, Mr Arijeet Talapatra, CEO, Transsion Holdings India said

“Since the brand launch in India in 2016, itel has come a long way and has established itself as the leader in less than 5K segment as per Q3 and Q4 Counterpoint Reports of 2019. This remarkable success in a short span is a testimony of itel’s magical product portfolio, that is based on the needs and demands of customers, backed by extensive market research. itel is driving a fresh wave of technological innovations for Bharat and today’s launch will be a game-changer in the industry. Vision 1 is equipped with cutting edge features and trendy technology to give superior mobile experience to customers.

Vision 1 boasts of waterdrop display, big battery, premium camera deco finish, dual -tone gradient color and a very stylish ID, all at a rock bottom price of INR 5499, which is surely going to be an industry disruptor. The product will be a style statement and will truly suffice the fueled aspirations of millennials of tier 3 and below, by giving them an unparalleled ownership experience”.

itel Vision 1 | Redefining immersive viewing with Waterdrop display and big battery

Giving in to the needs of the aspirational millennials of tier 3 and below towns, Vision 1 flaunts trendy design with the latest style, look and feel, along with all-round smartphone experience, loaded with exciting new-age features. Vision 1 is clad in 15.46 cm (6.088”) HD+ IPS Waterdrop with incell technology and 2.5D curved fully laminated display. It is topped with 500 nits brighter screen for higher transmittance that provides an extra glow to the outdoor viewing experience. It is further adorned with 19:5:9 aspect ratio and 1560*720 resolution for immersive and cinematic video viewing.

Featured with sleek 8.5 mm design, Vision 1 is powered by a massive 4000mAH non-removable battery to work all through the day. The inbuilt AI Power Master helps to freeze inactive apps and reduces excess caching automatically, to save more power. The power performance of Vision 1 is astounding, providing the user with 820 hours standby, 24 hours’ average usage, 45 hours of playing music, 8 hours of playing video and 7 hours of gaming.

Packed to the brim with umpteen features

The smartphone comes equipped with 8MP + 0.08MP AI dual rear camera with flashlight, configured in a unique camera deco design, adding to the premium look and feel. The camera configuration is perfect for shooting wider landscapes, having crystal clear mood of the surroundings and enhancing the photographic experience of the user. It comes equipped with AI beauty mode, portrait mode, HDR, that helps in smart recognition, automatic adjustments of the camera effects, capturing sharper objects with greater details. The front 5 MP Big Pixel (1.4µm) selfie camera with AI Beauty Mode is equipped with a flashlight to ensure bright and clear selfie, even in low light areas. The camera has amazing AR filters and stickers that will make your picture and experience more fun, allowing you to identify 1001 types of objects accurately. These features are rare to find in a smartphone that is priced in such an affordable range.

Running on the latest Android™ Pie 9 OS, Vision 1 is powered with 1.6GHz octa-core processor for seamless multitasking functionality.  In terms of memory configurations, the phone comes with 2GB RAM and 32GB of internal storage expandable up to 128GB.

The phone also comes with dual security features like fast face unlock and multi-feature fingerprint sensor. It features a shiny gradient dual-tone back colour finish and is available in gradation blue and gradation purple.

The short video format is coming of age on social platforms and itel is no way behind by introducing this feature in Vision 1. This will enable Vision 1 users to create 10 seconds video to be uploaded directly to their social media platforms like Instagram and TikTok, which supports short video formats.

A sneak peek into the box

The phone comes with an adapter, USB cable, user manual and a warranty card along with itel BT wireless headsets free, worth INR 799, with every handset. itel Vision 1 will be available across India starting today.

About itel:

Established in 2007, itel, TRANSSION Holdings entry level brand, is a reliable mobile phone brand for everyone. Adopting “Join Enjoy” as its brand philosophy, itel’s mission is to provide budget-friendly mobile communications technology to everyone. It democratizes technology by giving entry to technology and connectedness to consumers without prior access to it, allowing them to get closer and benefit from their social connections. After more than 10 years’ development, itel has expanded its presence in around 40 emerging markets globally. itel has a product portfolio of smartphones, tablets and feature phones and in 2017, it achieved a landmark sale of more than 77 million devices globally. African Business, an authoritative business magazine in Britain, has ranked itel 16th in the 2017/2018 TOP 100 MOST-ADMIRED BRANDS IN AFRICA ranking. 

Also Read : Itel emerges as No 1 Smartphone brand in 2019 under 5K in offline channel